Identity-Aware Proxy Data Masking stops that before it starts. It sits between your users and your sensitive data, deciding not just who can access an app, but what exact data they see—down to the cell, field, or byte. It enforces context-based rules without forcing you to rewrite your application code.
An Identity-Aware Proxy (IAP) controls access based on user identity. Data Masking guards the information itself. When combined, they turn every request into a decision point: allow, block, or mask. A database query from an unprivileged role can pass through but return redacted values. A support engineer can open the same screen as an admin but see masked PII. The logic lives in the proxy, not scattered across services.
This fusion of access control and data obfuscation solves a modern problem: traditional role-based access is too coarse, and static masking ignores context. With real-time identity-aware masking, permissions adapt to identity, location, device posture, and time of request. This makes zero trust feasible at the data level, closing the gap between authentication and compliance.