Unlocking Developer Productivity in a Fintech Unicorn

The Company: Dock

  • Industry: Fintech
  • Size: 1500 people, 1000 in technology
  • Funding: Almost 300 million USD
  • Core Business: Provides a range of financial stack components as a service.

The Problem: Regulatory Constraints & Developer Autonomy

  • Regulatory Needs: Dock operates in a heavily regulated environment, requiring PCI certification.
  • Traditional Approach: A gated process via the security team. Developers submit SQL queries via Jira tickets, leading to delays and manual checks by the security team.
  • Business Impact: Slowed down feature releases, increased churn, and blocked investments.

The Solution: Hoop.dev

  • Initiated By: Site Reliability Engineering (SRE) Team in collaboration with security.
  • Technology: AWS-managed databases and services.
  • Goal: Enable developers to execute SQL scripts directly after peer reviews, reducing the load on the security team.

Features and Benefits

  • Access Control: Gated access to databases via Hoop.dev.
  • Script Submission: Via Slack, web, or terminal. Jira is out.
  • Real-Time Review: Slack app for quick decision-making.
  • Audit Trails: Automatically generated for compliance.
  • SSO: Integrated with Okta.


  • Speed: Support ticket resolution time dropped from days to minutes.
  • Productivity: Developers freed to work on revenue-generating features.
  • Security: Maintained compliance and security.
  • Automation: Security team freed from low-impact manual tasks.
  • System Simplification: Replaced VPN, Jira, and manual steps.
  • Extra Time: For high-impact, strategic projects.

Indirect Results

  • Ease of M&A: New companies can integrate Hoop.dev workflows quickly.
  • Promotions: High visibility of the Hoop.dev project led to career advancement for its champions.

Hoop.dev was not just a technical solution for Dock; it was a business enabler. It helped Dock maintain its competitive edge by balancing regulatory compliance with developer autonomy and speed.