The login box is dying, and your product launch is waiting.

Passwordless authentication cuts friction, kills password resets, and boosts conversion. Yet teams burn months building it from scratch—handling identity providers, token lifecycles, device binding, and compliance. Every week of delay pushes your release back and drains engineering focus from core features.

Time to market is not just a metric. It is leverage. The faster secure sign-in ships, the sooner you gain users, revenue, and feedback loops. Passwordless methods—magic links, WebAuthn, passkeys—require careful implementation to avoid security gaps. Integrating them piecemeal from vendor docs is slow and brittle. Each custom flow means more code to maintain, more attack surface to audit, more edge cases in QA.

To compress the time to market, you need authentication that is production-ready on day one. An API-first, passwordless authentication platform lets you plug in and go live without building the plumbing yourself. Automated device enrollment, strong cryptographic checks, session handling, and cross-platform support come standard. This means your team spends hours, not weeks, on onboarding and testing.

The advantage compounds. Faster rollout means earlier telemetry, faster iteration cycles, and quicker product-market fit. Passwordless authentication is no longer an optional nice-to-have—it is infrastructure. When done right, it accelerates both user trust and release velocity.

Do not let passwords, or the time to launch them, slow your roadmap. Try hoop.dev and see passwordless authentication running in minutes.